![]() Victoria's Secret has previously said the show would eventually return, but never set a date. The company's chief financial officer, Timothy Johnson, said Thursday that Victoria's Secret plans to spend more on marketing in 2023, both to build brand awareness and to "support the new version of our fashion show, which is to come later this year." Retail Dive was first to spot the news. Victoria's Secret is bringing back its famous fashion show after a four-year hiatus and a revamp for the lingerie brand. It has since embarked on a turnaround and brand revamp to become more inclusive. The lingerie retailer canceled the show in 2019 after criticism, scandal, and lagging sales. Victoria's Secret is bringing back its famous runway show this year after a four-year hiatus. Hubert Boesl/picture alliance via Getty Images “Glad it’s coming back,” wrote yet another, “but doubt it will be as glamorous.The Victoria's Secret Fashion Show in 2016. Others were more cautiously optimistic. “I’ll reserve my outrage until we see if they actually have become inclusive or all this is just merely performative,” wrote another. Fenty really made them restrategize,” wrote one Twitter user. Some were quick to call the brand’s revamp, and its aim to “champion women’s voices,” a direct Savage x Fenty ripple effect. It’s unclear what the new fashion show will entail, but the reactions online to the announcement were mixed. A Mother’s Day campaign, released shortly after its rebrand, went on to feature a pregnant model in a silky pink robe, a deliberate move to reflect a more inclusive range of body types. The new look and feel of the brand, which shed its signature Angels in favor of products that reflected “what women want,” felt dramatically different and intentional-though perhaps a bit too performative. Victoria’s Secret aimed to reinvent itself in 2021 too, when it launched its VS Collective campaign featuring plus-size model Paloma Elsesser, LGBTQ+ activist Valentina Sampaio, and US soccer star Megan Rapinoe. This content can also be viewed on the site it originates from. Well, why not? Because the show is a fantasy. In 2018, Razek was asked if the show needed an overhaul from its bombshells-only aesthetic-meaning would ever consider featuring a more diverse cast, including trans or plus-size models? He famously rejected this idea, telling Vogue’s Nicole Phelps, “I don’t think we should. In 2020 a New York Times article accused Edward Razek-the former chief marketing officer of L Brands, Victoria’s Secret’s parent company-of creating a “culture of misogyny, bullying, and harassment.”Īround the time of its hiatus, there were also rising questions about whether the Victoria’s Secret Fashion Show was still relevant or appropriate for the current fashion climate. Most notably, it was reported at the time that the company’s CEO, Les Wexner, had close ties to Jeffrey Epstein, who was charged with sex trafficking of minors and conspiracy to engage in sex trafficking. ![]() ![]() The event-which once featured top models such as Adriana Lima, Gisele Bündchen, and Heidi Klum-was put on hiatus in November 2019 following VS’s declining sales, poor television ratings, and controversies surrounding the brand.
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